The collection is currently being showcased at the Empire State Building in Celebration of Elf�

New collections feature sassy bath, body and beauty licensed giftware in the run up

“We are incredibly grateful and thrilled to be shortlisted as this recognition reflects the dedicat

“PETA approval serves as a testament to our long-standing commitment to producing cruelty-free beauty products”

The company was also shortlisted for the TV + Classic Product of the Year aw

Visitors were out in force, with exhibitors reporting a busy opening day