TV personality Billie Faiers has started a second season with Tesco for her home & lifestyle brand, Chapter B, with the 30-strong Autumn/Winter collection arriving in 289 UK stores nationwide. The collection features products priced from £5-£40, with decorative accessories including ribbed mink glassware, photo frames, faux fur throws and lattice latte cushions.
Later this month, the Chapter B Kids Club home collection, which features a debut nursery collection, will also start to be rolled out in selected Tesco stores, with the nursery range a nod to Billie’s third child, Margot.
“The second collection in Tesco is a huge step forward for the brand, which is now expanding into new categories for the first time,” enthuses Billie.
Adds Allana Holmes, home & lifestyle sales director at Hunter Price International: “It’s only a year since the brand launched, so to see Chapter B have such a huge presence across the Tesco store portfolio for Autumn/Winter is amazing, and we’re committed to bringing affordable luxe design to the high street. With so much going on in the economic world retail is tough, so to have this support for a new brand, and a host of new categories during the busiest retail season, is fantastic.”
The launch story has been shared across Billie’s huge following online, as well as being documented as part of Billie’s hit ITVBe TV show, Billie & Greg: The Family Diaries, which returns later this year.
Meanwhile, Billie is in the running for the Best Celebrity Licensed Property awardat the Licensing Awards – a category she won last year – which take place next week on 12 September at London’s Grosvenor House Hotel.
Top: TV personality Billie Faiers is shown with her new Chapter B Autumn/Winter home and lifestyle collection which is being rolled out in almost 300 Tesco stores.