Mad Beauty has expanded its product line for the first time, to include a pet care collection – Mad Pets – featuring luxurious grooming products and accessories so that pets can enjoy the same level of pampering as their owners.
The bold new direction marks a significant milestone for the company. Comments Trevor Cash, director at Mad Beauty: “Pet owners are looking for products that blend practicality Mad Beauty with a bit of fun. At Mad Beauty, we’ve always been passionate about enhancing everyday routines with fun and flair, and as pet owners ourselves, we’ve experienced first hand the joy and love that pets bring into our lives.”
Continues Trevor: “During the pandemic we noticed a surge in pet ownership, accompanied by a growing demand for high quality, fun, practical pet products. This sparked the idea: why not extend our expertise and creativity to the pet care market?”
Products are formulated with gentle, high-quality ingredients such as chamomile and oatmeal, and wrapped in fun, innovative packaging that reflects the love and joy pets bring into our lives. “We’re not just adding a new product line. We’re bringing the same enthusiasm and creativity that have always set us apart into a whole new sector,” highlights Trevor.
Products include shampoo and conditioner, a slicker brush, poop bag holder, gift set tin, paw balm, catnip filled toys and photo booth props.
Looking ahead to 2025 – Mad Beauty’s 25th anniversary – the company says it has big plans for Mad Pets. “We’re bringing even more innovative designs, playful mouldings, and those ‘oooh and ahh’ products to celebrate our milestone. So get ready for some serious pet pampering with a Mad twist!” says Mad Beauty’s creative director Julia Cash.
Above: Mad Beauty’s Mad Pets pamper range.
