Eddingtons has secured a new partnership to develop a collection of Paddington gifting and homewares, with the new collection focusing on three key areas: Paddington ‘on the move’, ‘at breakfast’ and ‘baking accessories’.
“We are delighted to have secured this partnership which will bring the broad appeal of this established heritage icon to gifting and homewares,” commented Richard Walker, commercial director at Eddingtons. “Practical homeware solutions have been developed into stylish and desirable products designed to delight our core customer but, in turn, appeal to fans and followers of the traditional Paddington Bear character widely featured in books, film and soon to be re-launched TV shows.”
The collection is centred around the original Peggy Fortnum illustrations, which have been applied to some of Eddingtons best selling lines. New and exclusive additions have also been designed including baking sets and kitchen textiles.
The company has also developed exclusive prints to further enhance Eddington’s sustainable travel and snack storage solutions from its partner brands Bees Wrap and Full Circle.
Top: Eddingtons will be previewing a new licensed Paddington gifting and homewares collection at Spring Fair.
