Mad Beauty’s new gift-led Spring/Summer collection – across bath, body and beauty – reveals a myriad of licensed collaborations and collections ranging from timeless best sellers to new product innovation.
New offerings in the company’s 2024 range include classic Disney such as The Lion King and Snow White, as well as a spooky twist on The Nightmare Before Christmas and a denim-inspired makeover for Stitch. There will also be a tribute to Wizard of Oz’s 85th anniversary.
Under the Mad Beauty brand, the company is also introducing the Veggie Friends collection, as well as new products for Spring/Summer in the Fiesta Forever and Wild at Heart ranges.
“Post-pandemic, there’s a notable shift toward prioritising wellness and the demand for self-care products remains high,” Trevor Cash, director at Mad Beauty, told GiftandHome.net’s sister site LicensingSource.net, adding that 2023 was a “stand out” year for the company.
“We’ve experienced substantial growth and resilience, overcoming challenges from the ongoing impact of Covid,” explains Trevor. “Our export market, especially in the US, has expanded impressively, strengthening our market position. Our Lilo & Stitch range stands out as a top seller, combining enduring fun and strong appeal.”
“The heightened competition in the market has driven us to elevate our design and uphold unwavering quality standards,” adds Trevor. “Our goal is to further spread our message in export markets, while strengthening our domestic base.”
Mad Beauty is an award-winning licensee of branded beauty gifts for Disney and Warner Brothers.
Visit www.madbeauty.com
Top: Mad Beauty’s Spring/Summer 24 collection preview.
