British beauty brand and global gifting specialists Mad Beauty has announced a long-term licensing agreement with Warner Bros to create, develop and distribute a Harry Potter beauty gifting collection.
From bath elixirs and body care basics to beauty masks and lip balms, the officially licenced Warner Bros collection is due to be released in Autumn 2025 and will include a line-up of beauty essentials and accessories, inspired by Harry Potter and the Wizarding World.
“Already proud recipients of awards as a Warner Brothers licensee, we’ve built a reputation for bringing magic to life through our innovative products,” says Julia Cash, creative director at Mad Beauty. “From intricately crafted 3D tooling to inventive, collectible packaging, every detail is designed with added-value touches. As passionate Potterhead’s ourselves, the opportunity to tell stories through products is what drives us, so this collaboration felt like it was made for us. The new range captures the heart of the Wizarding World, combining nostalgia and wonder in equal measure. With universal appeal, it’s a collection that resonates with individuals and families alike, rekindling cherished childhood memories while building excitement for the magical adventures yet to come.”
Several products in the collection use innovative and intricately crafted 3D tooling to capture the essence of Wizarding World favourites including the creatively crafted Golden Snitch Lip Balm Duo and Pop-Out Brush, Nimbus 2000 Make-Up Brush, and ‘Wand-erful’ Lip Balm Sheen.
With over 25 years of powerful storytelling, and 2 billion fans globally, Harry Potter is one of the most successful franchises of recent times. A $9billion global box office hit, 92% of people have seen at least one Harry Potter film, and over 600 million books have been sold worldwide in over 80 languages.
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