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Jellycat Brings Its Sales Team In House

Having grown the Jellycat business over the past 25 years through employing a network of UK sales agents – with many independent gift retailers among the brand’s devoted stockists – the company has taken the decision to implement a strategic shift in its sales operations and has decided, as part of its broader business strategy, to bring its sales team in-house. 

Above: Topical at the moment, Amusables footballs from Jellycat.
Above: Topical at the moment, Amusables footballs from Jellycat.

The transition to an in-house sales team aims to align Jellycat’s sales organisation with rapidly growing consumer demand, allowing the company to support its customers with fully dedicated teams. The new in-house sales team will continue to be field-based as the company recognises the importance of nurturing in-person connections with valued independent retailers, who are integral to the brand’s success.

Above: In April, Jellycat sent the company’s huge Jack out on a world tour, with his first point of call being independent gift retailer Bill and Bert’s in Colchester, winner of The Greats 2024 Independent Gift Retailer of the Year – London, South, South East & East Anglia category. Customers travelled from all over the UK to have their photos taken with him.
Above: In April, Jellycat sent the company’s huge Jack out on a world tour, with his first point of call being independent gift retailer Bill and Bert’s in Colchester, winner of The Greats 2024 Independent Gift Retailer of the Year – London, South, South East & East Anglia category. Customers travelled from all over the UK to have their photos taken with him.

The brand’s independent accounts are a vital part of the Jellycat family, with the company emphasising that  independents are front-of-mind for this new chapter, with Jellycat supporting partners and customers throughout this transition period.

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