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Brand & Lifestyle Licensing Awards 2024 Open For Entries

The deadline for nominations and entries across all categories in the Brand & Lifestyle Licensing Awards 2024 is Friday 8 March, 2024, with the winners announced at the Royal Lancaster London on Thursday 25 April.

Now in its ninth year, the B&LLAs give the brand and lifestyle licensing and retail sector an opportunity to be recognised and rewarded separately to the massive character and entertainment licensing sector, which is covered by The Licensing Awards (held in September).

The B&LLAs 2024 – which is owned and organised by Max Publishing – will look toreward brand and lifestyle licensing activity which has taken place in the UK between 1 January 2023 to 31 December 2023, across Product, Retail and Property categories.

In addition, the Brand Ambassador Award will also be presented to a special individual (brand owner, licensor, retailer, licensee or supplier), acknowledging their contribution to the brand licensing sector, while the Rising Star Award will recognise and reward excellence among those ‘new to the brand licensing sector’ in the UK who have shown real potential in the continued evolution of the sector.

The entry and nomination process for all categories is free and via online submission – all entry forms can be accessed from the dedicated B&LLAs website by clicking here.

Brand Licensing Europe will be returning as the headline sponsor of the Brand & Lifestyle Licensing Awards 2024, while Licensing International will once again be lending its support.

Stellar names have also pledged their support as sponsors including Beanstalk,, Brandgenuity, CAA Brand Management, Country Living/House Beautiful, Golden Goose, Lisle Licensing, MDR Brand Management, Metrostar, Natural History Museum, National Gallery, Pink Key Licensing, Poetic Brands, Products of Change and Start Licensing.

For ticket and table information for The B&LLAs awards event, please click here.

For sponsorship, entry questions or general enquiries regarding the B&LLAs 2024, please contact Ian HyderJakki Brown or Rob Willis by clicking on their respective names.

While there is much discussion as to what constitutes a ‘brand’, in the context of The B&LLAs only licences and licensed products featuring brands hailing from the museum & heritage, food & beverage, FMCG non-food, automotive, media, design-led IP and fashion genres are applicable. All entertainment brands including TV, film, celebrity as well as gaming, music and sports are covered by The Licensing Awards in September.

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