Lifetime Brands has partnered with Jamie Oliver on a brand new serveware and dinnerware collection, Big Love – named after Jamie’s personal sign-off – a celebration of Jamie’s favourite way to cook, share and entertain with loved ones.
“I’ve always been a huge admirer of Jamie Oliver, so when the opportunity came along to work with
him on developing a collection of his favourite serving pieces it was a dream come true,” states Matthew Canwell, Lifetime Brands international president.“Authenticity and practicality were the watch words and we are both proud of what this collection represents. We are super excited and cannot wait for this to land. Big love indeed!”
Adds Jamie Oliver: “Ever since I first started creating my cookbooks, I’ve been obsessed with tableware. I’ve also always wanted to design a set that I could use in my books and TV shows, and so my new collection, Big Love, was born.
He continues: “When you’ve poured all that love into making delicious, beautiful food, you need something equally beautiful to serve and eat it from. My table is all about that effortless, eclectic feel – I love it when the whole set doesn’t quite match – and that’s exactly what you get here, so whether buying one piece or the whole lot, mealtimes will always be special.”
The collection, which includes mugs and jugs, encourages food to be shared, with items such as large platters, big salad bowls and serving boards able to be slotted into a lazy-trivet. Products range from £9.99 to £49.99 and will be available globally in from January 2025.
Megan Van Someren, chief commercial officer at the Jamie Oliver Group, adds: “We are a business driven by social purpose, so a percentage of our profits from the new range, and indeed across the business, directly contributes to the incredible work our Ministry of Food does in food education.”
Top: Lifetime Brands has partnered with Jamie Oliver on a brand new tableware collection, Big Love.
