Among the exhibitors at PG Live, taking place at London’s Business Design Centre today (7 June) is Widdop & Co (stand 206). Celebrating 140 years in business, the company has unveiled a major licensing collaboration with greeting card publisher Raspberry Blossom.
The Christmas collection has been launched for this Autumn/Winter with theEveryday collection launching for Spring/Summer 2024.
“All the illustrations are on card designs, so it’s been about the designs transitioning onto products,” Widdop & Co’s designer Lottie Peachey told GiftsandHome.net. “It’s a very trend-led, giftware range, with products including dinnerware, homeware and cushions, with more products being introduced into the range.”
“We’re known for our die-cut cards and being innovative with our paper products so wanted to make sure this level of innovativeness and detail was brought into the collection with Widdop & Co, which we feel they’ve done this with aplomb,” said Raspberry Blossom co-owner Rebecca Green.
“It was my dream brief, and it feels wonderful to see my designs on ceramics and cushions etc,” continues Rebecca. “In terms of our brand and ethos, it’s about products that make you smile and bring joy.”
To dial up the fun factor at the show, Widdop – whose new manufacturing division NoN Studios is up and running – has a prize draw where a £150 voucher for The Ivy is for grabs.
Top: Widdop & Co’s new Raspberry Blossom Christmas collection was launched at PG Live yesterday (6 June).