Gisela Graham has been a long time sponsor of The Greats Gift Retailer Awards, with the company’s sales director Piers Croke explaining why sponsoring The Greats Best In Store/Window Display category each year is so important to the company.
“Every year we’re asked if we want to sponsor The Greats Display category and the answer is, you bet!” enthuses Piers. “Display is the key to sales in the gift trade, and the more we can do to promote good display the better for all of us.”
Piers continues: “When the shortlisted nominations are announced, the first thing I do is to check if they are customers of ours. Mostly they are – and if they’re not, I’ll be asking the area sales person to call on them at once. A gift shop with displays good enough to get nominated in The Greats is the kind of customer we want!”
Top: The Shop At The Emporium in St James’ Place, Clitheroe was last year’s Greats Best In Store/Window Display winner.
