Scream Pretty Launches In Oz

At the beginning of October, jewellery brand Scream Pretty expanded internationally, with Scream Pretty Australia launching on October 1, spearheaded by Sydney based distributor Polly Teller.

“The last three years have seen fabulous growth for the brand in the UK and we see huge potential for our designs in this new market,” comments co-founder, Lucy Lee.

“The curated ear, and layered styles are already in demand for Australian consumers, and Scream Pretty’s ability to deliver quickly and directly to customers, with localised marketing and customer service, will hopefully build the confidence of Australian consumers.”

Above: Among Scream Pretty’s edgy, layered styles.
Above: Among Scream Pretty’s edgy, layered styles.

Lucy adds that this is an incredibly exciting time for the company. “We are expanding into more and more boutiques across the UK and have some great partnerships in the pipeline for 2020 and beyond,” she reveals.

A new e-commerce site has also been launched.

Scream Pretty was founded in 2016 by sisters Lucy Lee and Jessica Pearce.


Top: Scream Pretty has expanded into Australia.

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