With the menswear market set to outperform womenswear globally by 2020, Top Drawer’s January edition will feature a brand new dedicated area called MR. which has been developed in response to industry demand.
The new feature will present a display of design-led men’s accessories, jewellery, grooming and lifestyle products, designed as a concept store, showcasing an exclusive edit of the most on trend, out of the ordinary men’s fashion accessories and jewellery. According to show organisers Clarion Events, it will be a curation of what customers will be seeking next.
Exhibitors include Arne Jacobsen Watches, Mr ELK, Il Bussetto, Anchor & Crew, Thomas Clipper, Double00, Orbitkey, Mahi Leather and Secrid.
Complementing the area will be the MR. Lifestyle Trail, designed to guide buyers through a men’s focused edit of curated products and key exhibitors. The trail will be highlighting aspirational masculine objects that will be pushing the boundaries of creativity across the breadth of the show, to include Ted Baker, Gentlemen’s Hardware,Norse, PICTO and Memo Bottle.
Top Drawer takes place at London’s Olympia from January 13-15, 2019. The show offers a curated selection of over 1,500 design-led brands across 11 lifestyle sectors.
Visit topdrawer.co.uk
Top: Mahi leather bags will be showcased in the new MR. section at Top Drawer in January.
