Following a new partnership with Warner Bros Consumer Products, Mad Beauty is continuing to expand its licensing portfolio brand, with the gift-led bath, body and beauty company developing a collection inspired by iconic brands such as Friends, DC and Looney Tunes.
The first collaboration will be a collection inspired by the hit television series Friends. The assortment will launch into market from AW20 featuring an eyeshadow palette, lip glosses, make-up brushes, face masks, shower hats, hair slides and more.
“We see ourselves as a beauty company that makes gifts, rather than a gift company that makes beauty products, and we believe that combining our experience in producing high quality beauty, bath and body ranges with some of Warner Brothers’ most iconic characters is a winning formula,” commented Mad Beauty’s managing director Trevor Cash.
Added Rachel Wakley, general manager UK & Ireland, Warner Bros. Consumer Products: “This collaboration provides a great opportunity for fans to celebrate their favourite characters and incorporate them into their daily lives.”
Mad Beauty has seen extraordinary growth over the last two years, with 2020 seeing announcements including international extensions of existing brand licenses; launching Mad Beauty USA LLC after signing with Diverse Marketing, and establishing new warehouse/fulfilment support, supporting the company’s growth strategy in both the UK and US.
Top: Mad Beauty’s Friends lip balm duo. The collection will launch this Autumn.