Jewellery brand Tatty Devine and Moomin Characters – both celebrating milestone anniversaries – are collaborating on a new capsule jewellery collection featuring laser cut acrylic pieces inspired by Moomin creator Tove Jansson’s extensive catalogue of character and pattern designs.
“Tove Jansson’s Moomins have a special place in our hearts. As children we loved the stories and, as women, we are inspired by Tove’s fearlessness and creative passion,” emphasised Tatty Devine’s founders Rosie Wolfenden MBE and Harriet Vine MBE. “The Moomins have endured for generations by staying true to their values while always remaining relevant – much like we strive to do at Tatty Devine.”
The collection, which will launch in the Autumn, ties in with Tatty Devine’s 20th anniversary this year and Moomin’s 75thanniversary in 2020.
“Tove’s passion was producing beautiful art and designs and, similarly to Rosie and Harriet of Tatty Devine, she was not afraid of making a bold statement and expressing herself through her art in a time when personal expression was being threatened,” commented Sophia Jansson, niece of Tove Jansson and creative director of Moomin Characters.“Tatty Devine and Moomin also share a lot of core values such as female empowerment, respect for nature and LGBTQ+ rights. Therefore, much like Moominmamma and Moominpappa, they are the perfect match.”
Tove designed the first ever Moomin merchandise in her studio in Helsinki, while Tatty Devine’s products are designed and made in house in their studio on London’s Brick Lane.
Above: Harriet Vine MBE and Rosie Woldenden MBE, founders of Tatty Devine, are shown on a trip to Moomin creator and author Tove Jansson’s studio in Helsinki.
