Enesco – which has been the exclusive distributor of Yankee Candle, WoodWick and Chesapeake Bay to the UK and Eire markets since March 2023 – has announced a new European distribution agreement with Newell Brands.
Enesco will be exclusively responsible for the selling and marketing of Yankee Candle, WoodWick and Chesapeake Bay brands into Germany and Austria, supplying the independent gift trade to both existing stockists and Enesco’s existing customer base.
This new distribution agreement will continue to strengthen the partnership between Enesco and Newell Brands who are both committed to supporting and growing the independent retail channel.
“Following the successful collaboration between Enesco and Newell in the UK, it seems only natural, using this experience, to extend this relationship to Germany and Austria,” says Greg Waters, sales director for Enesco. “With the home knowledge and expertise of Newell and the distribution network of Enesco, the partnership can look forward to a bright future.”
Top: Enesco has signed a new European distribution agreement with Newell Brands. Brands include Yankee Candle.
