Licensed merchandise distributor AAA Merchandise has expanded its range to include Groovy’s bathrobes, slippers and rugs. After acquiring Groovy’s brand rights and stock, AAA now offers more licensed soft-line products alongside its popular Christmas jumpers and collectables.
“This acquisition is an exciting step forward in our journey to deliver the best in licensed products,” said Simon Ward, director of AAA Merchandise. “It allows us to broaden our reach and introduce a fantastic range of soft-line products that complement our existing portfolio. We’re bringing back all the previous bestsellers and developing new ones, featuring brands such as Harry Potter, Lord of the Rings, Superman, Batman and and others.”
Fans and retailers can look forward to an expanded product line-up celebrating beloved brands and characters through thoughtfully designed merchandise.
The expanded range includes items ideal for gifting, such as bathrobes and rugs, as well as additional home decor and apparel.
Retail partners can access the complete line-up of Groovy products alongside AAA’s full collection at aaamerchandise.com.
Top: AAA Merchandise has acquired the Groovy brand. Shown is AAA Merchandise director Simon Ward.
