Online gift shop Rex London asked customers about their festive gift giving habits
Rex London recently asked customers about their gift-giving habits, including who they like to buy for and when they start their Christmas shopping.
The findings were as follows:
- 20% of shoppers buy their first Christmas present in September
- The most popular month for people to buy their first Christmas present is January
- Only 3.6% of people buy their first Christmas present in December
- 37% of people spend a month deciding what to buy their partner for Christmas
A surprising 23% of respondents buy their first Christmas present in January, more than any other month, followed by September (20.1%) and October (18.3%). This skew towards January is likely to be driven by savvy customers shopping in the winter sales in a bid to spread the cost of Christmas. December was the least popular month, with just 3.6% of the voters admitting to last-minute shopping.
It seems most people do put some thought into what they buy for their partners, with more than a third of people taking a month to decide on what to buy. Or possibly, partners are notoriously tricky to buy for, with only 10% of people voting for them as their favourite people to buy for.
In-laws were revealed to be the least favourite people to buy for by 25.8% of respondents, while kids came out on top, with a huge 56.2% of people choosing them as their favourite people to buy gifts for.
*Based on 1244 responses from the Rex London gift-giving survey 2024.
Top: Rex London recently carried out a Christmas gift buying survey.
