Following on from the addition of a Wellness category to the 2024 Gift Of The Year awards, The Giftware Association has unveiled a significant partnership with Birmingham Mind, a prominent mental health charity serving the community, which offers a wide range of support services.
The partnership represents a momentous step forward in prioritising mental health in the giftware industry, nurturing a workplace culture that values mental wellbeing as a foundation for success and happiness.
“We are thrilled to join hands with Birmingham Mind to address the critical issue of mental health in our industry,” emphasises The Giftware Association’s ceo Sarah Ward. “By combining our expertise and resources, we aim to create a supportive and compassionate environment where individuals can flourish both personally and professionally.”
The collaboration will be aiming to create a positive impact by raising awareness of mental health issues within gifts as well as promoting mental wellbeing among GA members, initiating positive change and facilitating open conversations about mental health in the workplace.
Key objectives of the partnership include:
1. Mental Health Awareness: The two organisations will work together to increase awareness of mental health challenges, offering educational resources and initiatives to promote understanding, reduce stigma, and encourage a supportive environment for employees.
2. Fundraising Initiatives: The Giftware Association and Birmingham Mind will collaborate on fundraising events and campaigns to raise funds for mental health services and community support programs, ensuring that vital services are available to those who need them most.
3. Networking Opportunities: The partnership will facilitate networking opportunities for industry professionals to share experiences and best practices in promoting mental wellbeing within their organisations.
The giftware industry has always been committed to enriching people’s lives with thoughtful, meaningful gift and home products. And as the sector thrives, the Association recognises the importance of prioritising mental health and supporting the overall wellbeing of individuals.
Comments Helen Wadley, ceo of Birmingham Mind: “We are delighted to partner with The Giftware Association. Mental health is an integral aspect of overall wellbeing, and we look forward to working with the GA to foster a culture of understanding, empathy and support within the giftware industry.”
Visit The Giftware Association: www.giftwareassocaition.org
Visit Birmingham Mind: birminghammind.org
Top: The Giftware Association and Birmingham Mind have joined forces and will be prioritising mental health in the giftware industry.
