Posh Paws International and Whitehouse Leisure have signed a three year partnership deal with emoji The Iconic Brand, to produce a range of ‘Emotional, Multicultural, official, Joyful and Iconic’ plush gifts for 2023 across EMEA.
“We are excited to be partnering with such an iconic, globally recognised and trending brand, to bring something new, fun and creative to the plush market, that will appeal to a variety of consumers and ages,” states Lauren Shipman, brand & marketing director of Posh Paws.
“Our emoji brand range will bring something unique to our offering.”
To emphasise the specific emoji brand icons in a comical interpretation, the plush range will combine the most popular emoji brand icons with trending sayings among teens and young adults, embroidered inside little blue text-message boxes, with the company emphasising that the plush gifts offer colour, freshness, fun and personality to the plush gifting market.
The first licensed emoji brand plush toys launching in 2023 include the popular Smiling Face with Heart-Eyes with ‘Love You X’ message; Smiley Face with Sunglasses and ‘You’re A Vibe’, and the Flame with ‘You’re So Lit!’.
For more mature audiences, Posh Paws has also created the Aubergine emoji brand icon with ‘Thinking of You!’ and a cheeky winking face; the Peach emoji brand icon with ‘Sweet Cheeks!’ and a cute smiley face, while for those who live by their own rules, there’s the Cursing Face with No &$1#% Given’.
Posh Paws will be exhibiting at London’s Toy Fair (stand B60) and Spring Fair (Hall 5, stand 5K30 – L31), where the new emoji brand – available to order for shipment this summer – will be unveiled.
The deal was brokered by leading licensing agency WildBrain CPLG.
Top: Posh Paws will be unveiling the company’s new licensed emoji collection at both Toy Fair and Spring Fair.
