Extending Ambiente’s reach to a new platform, the show, which takes place in person at Messe Frankfurt from 3-7 February, has formed a new partnership with TV series ByDesign.
Ambiente will be featured in episode 1 of America ByDesign: Innovations, airing on the CBS News streaming network at 7:30pm on Saturday 12 November.Additionally, Ambiente has announced its premier role in the first Europe ByDesign series which will showcase innovation and design excellence launching in 2023. Together, the organisations will combine Ambiente’s focus on outstanding design with ByDesign’s experience with storytelling on screen.
Show organisers Messe Frankfurt confirmed their plans to take the consumer goods sector on screen to the next level, displaying the best in Dining, Living, Giving, Working and Contract Business/Hospitality.
The episodes will focus on Ambiente’s mission of sustainability, responsible design and production, craftsmanship, advanced technology and global style, complimented by the fresh perspectives of the series’ hosts.
“I think design nowadays is a very democratic product, so therefore it is very good to have this discussion in front of a big audience,” states Detlef Braun, member of the executive board, Messe Frankfurt. “It’s the beauty of America ByDesign.”
ByDesign co-founder, Mike Chapman, added: “More and more, audiences want to know how products are created and are genuinely interested in how design can improve their quality of life. Messe Frankfurt and Ambiente are at the forefront of this movement, with ByDesign bringing a globally recognised style of design storytelling.”
Top: from left: Mike Chapman, executive producer America ByDesign, Una Maybin, head of production, America ByDesign, Julia Uherek, vice president, Messe Frankfurt Exhibition, Scott Henderson, designer and presenter, America ByDesign
