While the Covid-19 pandemic continues to disrupt the scheduling of trade shows around the world, the organisers of Maison&Objet have taken the decision to move the physical fair from January to March 2021, with the international lifestyle show combining online and physical events throughout the first quarter of 2021. The season will end with a physical trade fair at Paris Nord Villepinte from March 26-30.
Using a comprehensive showcase ecosystem, Maison&Objet will be supporting exhibitors and visitors with tailored solutions using the digital platform, MOM (Maison&Objet and More).
A series of digital fairs will address themes by market sectors, leveraging functionalities, and increased usage of the MOM platform in order to pursue and to optimise online product selections and referencing processes.
In addition, the physical show at the end of March will have an enhanced format through the creation of multimedia content, enabling an extended digital presence for exhibitors, offering an extension of the post-exhibition experience.
There will also be an off-site tour in Paris, in parallel with the show, for brands wanting to present their collections in a showroom or in a pop-up.
Visit www.maison-objet.com
Top: Maison&Objet 2021 will now take place in March.
