Recent research by the NPD Group has revealed the top ten bestselling toys in response to the Covid-19 crisis as Britons prepared to go into lockdown last month.
The data showed that the biggest selling toy category in the week ending March 21 was games and puzzles, winning a 21% share of weekly spend across the entire toy sector, up 9% in the same week in 2019, equating to a huge growth in value of 240%.
Classic board game brands such as Monopoly, Scrabble and Cluedo were included in the top ten, lining up alongside three entries for L.O.L. Surprise.
“Our figures clearly show that consumers are preparing for the coming weeks of isolation with a selection of family board games, outdoor and seasonal summer toys, craft kits and building sets,” said Frederique Tutt, global toy market expert for The NPD Group.
“It’s interesting to see the classic games of Monopoly, Scrabble, Cluedo and Uno on this list. These ‘standards’ have shown us over and again that they can stand the test of time when reinvented and it looks like they’ll continue entertaining generations of Britons as householders look to release stress and tighten family ties during these challenging times.”
Top: Hasbro’s Monopoly Classic topped the favourite board games charts in March.
