With summer in mind, Luminous Celebrations – one of four Christmasworld 2019/2020 trends – offers a glitzy, glamorous party spirit which can be translated into retail displays, says trend expert and designer Claudia Herke from Stilbüro.bora.herke.palmisano.
According to Claudia, intense accent colours enable retailers to create an eye-catching shop or in store display.
“The core of this style scenario is elegant, luminous and dark shades with intense pigments and changing metallic colours, shimmering surfaces, sequins, spangles, ultra-glossy finishes and lurex effects, combined with velvet and feathers,” explains Claudia.
“This fits in well with summer and brings a touch of exclusivity and exoticism to a retail outlet. In shop windows and interior displays, hanging paper banners with a printed wallpaper effect could be used, or colour-washed, informal surfaces that merge into one another featuring strong, vibrant colourways such as pink or purple, with powerful lighting effects.”
She also suggests using exotic flowers and decorative leaves, combined with other decorative elements and figures, such as beetles, dragonflies and butterflies, to create stylish elegance, displayed on a simple high gloss, lacquered pedestal or a black cube. “These can be created quickly and easily with an appropriate foil or varnish,” Claudia points out.
* Stilbüro bora.herke.palmisano curated the trend show at Christmasworld 2019 on behalf of show organisers Messe Frankfurt.
Top: Intense colours and decorative flowers and leaves are key to creating Luminous Celebrations in store this summer.
