Following a successful launch at Top Drawer in January, MR., a destination area for men’s fashion accessories, will be returning to the show in September along with the MR. Lifestyle trail. The trail will be helping to guide buyers through a men’s-focused edit of curated products and key exhibitors.
“At Top Drawer, we pride ourselves on creating an ever-evolving platform for meaningful connections between visitors and exhibitors, a place where buyers can discover the most exciting and innovative lifestyle brands so that they can tailor a store offering entirely unique to their customers,” comments show director Alejandra Campos. “The growing demand for men’s-focused products is undeniable. It was a thrill to see the sector be so well received in January and we look forward to presenting an even more enhanced edition of it in its new central location in September.”
With an increase in buyers purchasing from across a variety of product categories, show organisers Clarion Events say that the curated trail will help them to pinpoint other areas of interest including wellbeing products, stationery and home interiors.
Recent research from Mintel indicates that the menswear market—which grew by 3.5% in 2017 compared to a 3.2% growth in womenswear—is expected to see a further 11% increase by 2022, outperforming womenswear globally.
Top Drawer will be taking place at London’s Olympia from September 8 – September 10.
Top: Thomas Clipper is among the companies exhibiting in the MR. sector at Top Drawer in September.
