‘All you wish for business’ is the motto of Christmasworld 2019, which opens its doors at Messe Frankfurt today (January 25) and runs until January 29.
With over 1,080 exhibitors from 45 countries, to include the UK, along with a new layout, the show is bigger than ever, distinguished by a new and optimised flow of visitors, restructured product groups and the inclusion of Hall 12.
Behind the growth of Christmasworld is the fact that Christmas decorations are becoming increasingly important for retailers – including independent gift retailers – with the buzzword being ‘an atmospheric shopping experience’ which also works for a trade fair experience, says Messe Frankfurt.
“With the continued growth and future oriented nature of Christmasworld, we are not only responding to the increasing demand for exhibition space on the part of the exhibitors. We also want to consolidate our leading role as a trendsetter, and as a trade fair, focused on the placing and taking of orders, while, at the same time, enhancing the impression of the fair as an event,” explains Eva Olbrich, director of Christmasworld at Messe Frankfurt Exhibition. “Therefore, the complementary programme at Christmasworld has been integrated into the halls – together with the Christmasworld Trends and the Special Show – to create additional inspiration and to attract an even greater numbers of visitors.”
Adds Stephan Kurzawski, senior vice president, Messe Frankfurt Exhibition, “we are creating a new, exciting mix of exhibitors’ products, and are also taking advantage of the opportunities offered by the new Hall 12 to provide a circular tour for buyers.”
Floradecora, the marketplace for fresh flowers, decorative plants and pre-made flower arrangements, will be showcased in the Galleria at the heart of the show.
Visit www.christmasworld.messefrankfurt.com
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