Paladone is continuing to build up its popular Harry Potter gifting line, with a raft of new items revealed for Autumn/Winter, along with several which are available now.
“Harry Potter is a fascinating license on many levels,” says Paladone’s marketing manager Alex Ryan. “At Paladone we place the breadth of its fan base on equal footing. The original books spanned a decade, so it’s original fan base was gathered, strengthened and engaged for an incredibly long period. The subsequent films spanned another decade, and brought a whole new generation on board, while reigniting the original fans.”
Continues Alex: “This 20 year ‘collecting spree’ of millions of fans has given the license incredible loyalty and passion among its audience, and as each wave of fans reach maturity, they discover a new level of merchandise that they love. They may start with toys and dress-up, but in adulthood clamour for more subtly association, including sentiment or quote based products and trend-led uses of the assets that bring the wizarding world into their own. Harry Potter fans are fans for life and we’re very proud to be part of their journey.”
Products available to order now include the Harry Potter egg cup, spoon and toast cutter, infinity light, Patronus heat change mug, Patronus drinking glasses and Hogwarts playing cards. In addition, a range of Harry Potter mini bell jar lights are available to pre-order.
Other new items for Autumn/Winter include a Hogwarts water bottle, Harry Potter backpack buddies (with a CDU), quidditch notebook and reusable shopper.
Top: Harry Potter egg cup, spoon and toast cutter from Paladone.
