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Top Drawer Partners With The Better Trends Company

As Top Drawer gets ready to welcome visitors at London’s Olympia next month (15-17 January), show organisers Clarion Retail has announced a partnership with The Better Trends Company to offer expert advice to retail buyers and independent brands.

‘’We wanted a partner that we felt truly aligned with our audience,” explains Clarion Retail’s portfolio director Zoe Bonser. “We know just how important trend advice is to both brands and retailers and we wanted to make this accessible for everyone that attends our shows. The initiative demonstrates our ongoing commitment to offering our audience even more valuable takeaways, both at the live events and digitally, through REVEAL, all year round.”

The first of the year’s trends will be showcased at Top Drawer, followed by the January Furniture Show which takes place on 22 – 25 January. 

Above: Raspberry Blossom’s Modern Psychedelic.
Above: Raspberry Blossom’s Modern Psychedelic.

At Top Drawer, visitors will find a collection of curated design stories and new launches from over 500 brands across nine sectors – Craft, Fashion, Food Emporium, Gift, Greetings & Stationery, Home, Launchpad, Play, and Wellbeing.

New and existing brands will be presenting exclusive new collections with returning favourites including Bookspeed, Belly Button Designs, Caroline Gardner, CHALK UK, Designworks Collective, Jellycat, Suck UK and Talking Tables.

New exhibitors meanwhile, include A Beautiful Story, ASPEN MATCHES, Atelier18, CAHM, eeBoo, Hippychick, KunstIndustrien, LOBI Creative, Molecule Home Fragrance, Sunnylife and Wolf 1834.

The Launchpad section will again be a ‘must see’ area for many buyers, showcasing 30 innovative designers from across the globe, including Andhand, Candl Stacks by Stan, Candlemeleon, Fablewood, mamo, Sarah Joy, Studio Limbo, The Neighbourhood Threat, Tihara Smith, and We Are Arcana.

The RetailFest stage will also be returning to the show with a packed agenda featuring keynote speakers, masterclasses and panel discussions ranging from trends to digital marketing. Retailfest will also play host to a new series of Meet The Maker talks this Spring, featuring top experts and exhibiting designer-makers, offering actionable takeways for visitors.

Comments David Westbrooke, show manager for Top Drawer: “Top Drawer is back with a bang this January, with more products, more brands, more trends and more inspiration.”

To register, visit: topdrawer.co.uk or furnitureshows.com

Top: Trends will be a major focus at Top Drawer Spring.

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