The Somerset Toiletry Co. (STC) is the first UK company to partner with Bower, an innovative app designed to reward customers for sorting product packaging to enable recycling. STC customers can use the app when sorting toiletries in return for extra points, to be converted into cash, vouchers or charity donations.
“This initiative directly rewards customers, incentivising those who wouldn’t otherwise recycle our products and provides a bonus for those who already do,” commented The Somerset Toiletry Company’s founder and owner Sakina Buoy. “We have implemented steps to increase our sustainability in all aspects of the business, but Bower allows us to encourage a circular economy for packaging.”
Other recent initiatives have included bringing soap manufacturing to the UK, sourcing sustainable ingredients such as RSPO-certified palm oil and introducing recycled plastic (PCR) within the packaging. Anyone can download the app, register the location of their recycling bins, scan barcodes on empty packaging and get rewarded for recycling.
Bower, operating in Sweden since 2019, is a certified B Corp and member of the Ellen MacArthur Foundation.
Top: The Somerset Toiletries Company has partnered with Bower to build on its sustainability credentials.