A key theme at next month’s Autumn Fair (4-7 September, NEC) will be how suppliers and retailers can increase circularity and reduce consumption, with the Honest Bottle, arguably the world’s first reusable bottle – which is designed and made locally from UK sourced recycled single-use bottles – making its debut at the show.
To deliver a completely circular story, the Honest Bottle has been designed so that it can be recycled in household collections once it reaches its end of life and can repeatedly be made back into new bottles again.
“Driving down sales of bottled water must be the number one goal to limit the amount of single-use plastics in circulation”, says Peter Goodwin, co-founder of Honest. “To achieve this, we need a dramatic behavioural change that switches consumers over to reusables, all of which need to be at the very least easily recyclable.”
The product was designed in London, with colours named after iconic areas of the capital: Soho Yellow, Brixton Blue, Camden Pink, Notting Hill Violet, Shoreditch Orange, Hyde Park Green, Kensington Blue and Westminster Grey.
Top: The Honest Bottle, in Notting Hill Violet, will be showcased at Autumn Fair next month.
