The B&LLAs 2019 Moves From The Dorchester To The Hilton In Protest

The Brand & Lifestyle Licensing Awards 2019 (B&LLAs) will now take place at London’s Hilton Park Lane, not The Dorchester Hotel as initially planned and previously announced.

The event will go ahead on its original date of Thursday April 25.

The decision was taken by the B&LLAs’ organisers, Max Publishing, in protest at the cruel anti-human rights laws that came into force last week in Brunei.

The Dorchester is among the nine luxury hotels that are owned by the Sultan of Brunei through the country’s sovereign wealth fund, the Brunei Investment Agency.

“We felt compelled to join the international outcry against the barbaric laws now in place in Brunei, which includes the death penalty by stoning or whipping, for those in a same-sex relationship or committing adultery and the amputation of hands or feet for acts of theft. So wrong on every level,” stated Jakki Brown, joint owner of Max Publishing.

Above: London’s Hilton Park Lane is the new venue for the B&LLAs, which take place on April 25.
Above: London’s Hilton Park Lane is the new venue for the B&LLAs, which take place on April 25.

All sponsors of the B&LLAs – including headline sponsor Brand Licensing Europe (BLE) – have been advised of the change and have been wholly supportive of the move.

Commented Ian Hyder, joint owner of Max Publishing: “The news that we have been able to find an alternative venue for the B&LLAs has been very warmly received. The licensing industry, and those within our community, have a great deal of integrity. There is no way that awards that celebrate the industry’s achievements could take place at a venue where the profits of which contribute to a regime that is at odds with basic human rights.”

Taking place on the same date as originally announced – Thursday 25 April – The B&LLAs 2019 awards event will be hosted in the ballroom of the Hilton Park Lane Hotel, a few hundred metres from The Dorchester.

Awareness of the laws in Brunei, and a campaign for a boycott of the hotels owned by the Sultan, has been led by celebrities George Clooney, Elton John and Ellen DeGeneres accumulating widespread support, including many in the licensing community.

This is the second Max Publishing awards event that has been moved from The Dorchester. The company has announced that The Retas, its awards event for greeting card retailers, which takes place on July 10, has now moved to the Grosvenor House Hotel.

“We are not able to change the laws, but together we can make a stand against inhumanity,” added Ian.

Get the latest news sent to your inbox
Subscribe to our daily newsletter