“Brands from categories such as heritage, FMCG and art are gaining more traction with licens

Plus, licensing is continuing to play its part in event driven opportunities, with plenty

“The Christmas season is a vital part of licensing’s retail year”

Halloween and Christmas are on the radar this month, says Start Licensing’s Ian Downes

“It sounds like an obvious thing, but often licensing deals can fall at the fi

“Awards create a lot of focus on a business sector and individual companies”

Start Licensing’s Ian Downes highlights ways to to use licensing proactively to drive sales

Start Licensing’s Ian Downes shares his observations following a visit to Toy Fair 2023

“Licensing is a very credible option for gifting”