Ahead of February’s Spring Fair, (February 3-7, NEC), organisers ITE have announced that Spring Fair 2020 will see the first major re-edit of the show in eight years.
The exhibition, now in its 69th year, will have a renewed look and feel, which, the organisers say, will reinvigorate the way buyers source products and connect with exhibitors. Celebrating both the Gifts and Home & Living sectors will remain a fundamental element of the show.
“This is a transformational moment for Spring Fair, and we are so excited to unveil the 2020 re-edit,” comments managing director Julie Driscoll. “Following our recent acquisition by the ITE Group, we’ve invested heavily in both Spring and Autumn Fair, and this is just one indication of how that investment will deliver for both exhibitors and visitors.”
Continues Julie: “The re-edit, which redrafts the NEC’s show floor into two sourcing destinations – Gifts in the Piazza, and Home & Living in the Atrium – will make it much easier for buyers to source complementary products and, in turn, generate more new customers for exhibitors. The introduction of new product categories and sector names will create fresh inspiration for both exhibitors and visitors.“
The recently launched Product Match app will remain a key feature of Spring Fair’s efforts to maximise opportunities for product inspiration throughout the halls.
The 2020 changes are as follows:
*The Piazza halls will house all gifting sectors.
*Fashion in Hall 1 will also host a high-end jewellery sub sector, Jewellery & Watch
*Greetings & Gift in Hall 2 will be adjacent to the combined gifting categories of Gift in Halls 3 and 4.
*Beauty & Wellbeing in Hall 3 will sit in between Gift to create a hub for cross-over buying of lifestyle products
*The Atrium halls will host all Home & Living sectors including the brand new Sourcing sector.
*The Summerhouse in Hall 20 will be located in between Living and Accents & Décor, for an easier shopping route for visitors around home and lifestyle products
*Cook & Dine in Hall 8 is in a new prime position to catch the flow of visitors moving from the Gift hall into Home & Living
*Everyday (formerly Volume) moves to Halls 9 and 10 and will be featured closer to the main bustle of the show.
Spring and Autumn Fair recently joined ITE Group plc as part of its acquisition of Ascential Events, and this re-edit forms part of the investment and renewed focus ITE set to bring to the well-established brands.
Visit www.springfair.com
Top: The re-edited Spring Fair 2020 hall plan.
