Over 50 new lines have been added to Rainbow Designs prestigious licensed portfolio – which includes Peter Rabbit, Paddington Bear, Disney Classic Winnie-the-Pooh, Guess How Much I Love You, The Very Hungry Caterpillar, Snoopy, Miffy, Elmer, Spot, We’re Going on a Bear Hunt, That’s Not My… and The Snowman and Snowdog – with the company further strengthening its sales team.
Currently exhibiting at Toy Fair at London’s Olympia, (stand B21), Rainbow has welcomed Gary Hughes to the team as national accounts controller. Most recently, he managed the games category at Winning Moves across the high street and independents, and also has extensive experience in both the publishing and toy sectors. “Managing the nursery category, in addition to the toy and gift sectors, will be new for me and I’m really excited about taking the Rainbow brands and expanding them even further with our partners,” he commented.
In addition, Mandy McGough, who has been with Rainbow for five years, successfully developing the company’s Northern Sales Territory, has been promoted to field sales team leader.
Toy Fair runs until January 27. Visit www.toyfair.co.uk
Top: Brand new for 2022, a pull-along Peter Rabbit from Rainbow Designs.