Following on from a successful three day show at London’s Olympia last week – where sustainability was confirmed as a top priority for retailers and brands – Pure London’s event director, Gloria Sandrucci, set out her vision for the future of fashion.
Looking ahead to February 2023 and beyond, she announced the launches of Purely Sustainable, Pure Edge and Source Fashion, as well as a development of the subsectors within the womenswear destination to include Premium, Gen Z, and Pure Body.
“Our vision for the future of Pure London is extremely exciting,” stated Gloria. “We have so many new launches to follow the success of Pure Jewel, including Purely Sustainable, Pure Edge, Source Fashion, and our developing sub-sectors for womenswear alongside the ever-growing international presence. Pure London’s future is global, educative and inspiring.”
Added Suzanne Ellingham, head of Pure Origin, (which featured exhibitors from 20 countries, and was located alongside Pure London), and the newly launched Source Fashion: “As we look forward to February 23, and evolving Pure Origin into Source Fashion, alongside partners and our advisory board, we will build a show that reflects our values and the experience our buyers and exhibitors want to have with us. The reaction to the launch has been very encouraging so far. There is a huge need in the UK and Europe for a sustainable sourcing show offering responsibly sourced materials accredited by organisations like Sedex.”
Pure London will return to Olympia on the 12-14 February 2023. Visit www.purelondon.com
Top: Pure London’s event director, Gloria Sandrucci.
