Posh Paws, a leading name in licensed plush, has signed a multi-year global deal to manufacture and supply Swarovski approved plush products which will further position the company into the gift and lifestyle sector, while adding to its foothold in the character and entertainment space.
The new range will be officially launched at Top Drawer which opens its doors on Sunday September 8 at London’s Olympia.
The collection will be created under the Chic & Love brand that not only incorporates the iconic Austrian crystals, but also holds the coveted Crystals of Excellence mark. It is aimed at young adult gift givers and fashionistas wanting to make a statement.
Alan Smith, managing director of Posh Paws, commented: “Adding lifestyle properties such as this to our portfolio is the perfect brand to continue our growth in the gift market. As soon as we were presented with the opportunity on Chic & Love, in partnership with Swarovski, we knew it was the perfect fit.”
Top: Posh Paw’s will be launching a new Swarovski approved plush line under the Chic & Love brand.
