Buyers attending the Exclusively Housewares and Exclusively Electrical shows in June, who are members of the British Independent Retailers Association (Bira), will have an extra reason to visit this year.
The Association has launched a major new voucher initiative – Exclusively Gift – in collaboration with both shows, which will be taking place at London’s Business Design Centre on June 11 and 12.
The voucher will entitle Bira members to exchange an Exclusively Gift voucher to receive £100 off an order placed at either show, based on a minimum value of £300 (net of VAT).
In advance of the shows, the vouchers will be sent to Bira Direct members who have registered to attend, with the voucher accepted by exhibitors participating in the initiative.
“We’re sure that our co-operation with Bira will offer buyers a competitive edge,” comments Simon Boyd, marketing and operations director of the Exclusively shows. “We appreciate Bira’s support for this initiative which is of real benefit to the independent trade.”
Last year, a Bira ‘bonus’ voucher was welcomed by visitors and was the driver behind the new Exclusively Gift voucher for 2019, providing an added incentive to visit the show, and giving exhibitors a tool to open new accounts and build business with existing customers.
Top: Bira members will be receiving a £100 Exclusively Gift voucher to spend at Exclusively Housewares and Exclusively Electrical in June.
