The cost of living crisis, high energy prices and falling sales has forced historic pottery Moorcroft, based in Burslem, to close its doors after trading for 128 years, with the loss of 57 jobs. The company is being placed into liquidation.
In a statement, the firm said: “It is with deep sadness that the board of directors announce the closure of W. Moorcroft Limited with immediate effect. The closure comes after an extended period of intense marketing, which regrettably did not result in a buyer who could proceed with a sufficient level of investment.
“The Directors have pursued every avenue possible to save the business,however they have been left with no other option than to engage the services of a local insolvency firm to place the company into liquidation.
“Moore Recovery have been instructed by the Directors as a result of their considerable experience in this field.”
Moorcroft was appointed as Potter to HM The Queen Mary in 1928, with Moorcroft’s designs added into the Royal Collection by Queen Elizabeth II.
In February, Royal Stafford, also based in Burslem, was forced to call in the administrators.
Top: Craftspeople at work at the Moorcroft Heritage Visitor Centre.
