Home & Lifestyle is among the sectors that will continue to be a focus this year for home and lifestyle brand Hunter Price International.
“We have a vision to become the retailers’ choice for innovative and design-led consumer products and we’ve carved out three clear product divisions to provide focus for the business: Home & Lifestyle, Stationery & Craft and Toys & Activity,” confirms Hunter Price’s home & lifestyle brand and sales director Allana Holmes.
Explains Allana: “We began the year on a huge high after our most successful Spring Fair to date. Our home & lifestyle division took centre stage, as we launched our first collection for the Style Sisters and also debuted the new brand we developed for TV personality Billie Faiers, Chapter B. We achieved our major objective of securing our launch retail partners, as well as starting conversations with our potential 2023 partners.”
Allana continued: “These launches have been the perfect springboard to our year and, as a result, we’ve opened some very exciting doors across all of our divisions. We’ve been able to turn the continuous challenges around shipping and rising costs into opportunities, by demonstrating we can create new, inspiring and engaging brands during an unprecedented time.”
The company will be announcing a series of exciting new partnerships throughout 2022, with Allana highlighting: “a key objective will be to bring these new collaborations to life through industry leading NPD innovation.”
Top: Allana Holmes, home and lifestyle brand and sales director, Hunter Price International.
