With major transformations taking place this year at Harrods, three luxury brands – Wedgwood, Waterford and Royal Copenhagen – have opened individually curated concessions within Harrods Interiors on the third floor of the Knightsbridge store.
“We wanted to create relaxed and inspiring spaces so that we could provide a luxury experience with exceptional service for all our customers,” commented Mike Powell, UK and Ireland retail sales director for the Fiskars Group which owns the brands. “The feedback that we’ve had to date has been amazing.”
Tapping into the ongoing trend for personalisation, visitors to the Wedgwood area can use the Express Yourself Table to develop their own individual collection by mixing and matching different designs.
The Waterford section includes a display of the brand’s best-selling Lismore collections, while in the Royal Copenhagen concession area – where the company is displaying its collection for the first time – there is an array of porcelain collections, including Blue Fluted plain and Flora Danica tableware.
Top: A view of the new Wedgwood concession at Harrods.
