Greg Waters has returned to Enesco as sales director, having moved to pastures new to explore other opportunities outside of the giftware industry.
“Three years away has made me realise what a great company Enesco is,” states Greg. “The diversity of product, combined with an experienced team, and a fantastic customer base, means that coming back was a really easy decision.”
In addition, Aline Mellor, formally Enesco’s head of marketing and e-commerce, has been appointed as the company’s director of marketing. Aline continues to bring a wealth of knowledge and new ideas to the company and will head up the brand, product development, e-commerce, creative and licensing teams.
Prior to joining Enesco in November 2021, Aline enjoyed an extensive career in a variety of industries, working for international organisations such as Thomas Cook and Expedia.
“The world of gifting is a such a wonderful place,” says Aline. “We play a part in so many peoples stories, celebrating their special moments with our gifts. I found many parallels to the travel industry – from the way we treat our teams like a family to the collaboration with other businesses and brands. Leading the marketing department and bringing new ideas to life would not be possible without my fantastic team, who make everything happen with their combined wealth of experience and passion.”
Top: Enesco’s Greg Waters and Aline Mellor.