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Electric Rhubarb Lights Up The RHS Chelsea Flower Show

Following its success at last week’s Chelsea Flower Show, a media event was held at Floral Street’s Covent Garden boutique last night (May 30) to introduce a new RHS licensing partner, Floral Street, and a new RHS inspired fragrance, Electric Rhubarb.

“In Floral Street we have found a brand that, in name and inspiration, as well as quality and innovation, is wonderfully suited to the RHS Licensing programme,” said the RHS’ licensing manager Cathy Snow.

Above: Electric Rhubarb.
Above: Electric Rhubarb.

Among the products offered by Floral Street are perfume, bath and body and home fragrance, which are all powered by flowers.

Other RHS licensees include Shruti (fashion accessories); Heathcote & Ivory (toiletries);Wax Lyrical (candles and reed diffusers); Churchill China (mugs), Ulster Weavers (kitchen textiles, trays, placemats, mugs, oven gloves and linen tea towels), and Burgon & Ball (gifts for gardeners).


Top: Among the features at the RHS Chelsea Flower Show.

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