Dunelm has reported its trading update for the 13-week period ending 29 March, 2025.
The third quarter saw strong sales growth of 6.3% to £462m, with broad-based growth across both the homewares and furniture categories. Gross margin was up 30bps year-on-year, with full year guidance unchanged at 51.5% – 52%.
The company continued its strategic progress including further product elevation and the opening of its 200th store.
Digital participation was up 4ppts year-on-year, with Dunelm confirming that it continues to exercise operational grip on input costs, with prices held broadly stable.
“We’ve had a good third quarter, with strong growth and further strategic progress,” stated Dunelm’s ceo Nick Wilkinson. “The Dunelm brand continues to attract a broad range of customers, offering outstanding value and quality and we’re really pleased with how our new ranges are being received.”
He continued: “We remain committed to driving market share gains through growth across all our channels. March saw the opening of Dunelm’s 200th store in Merthyr Tydfil, an exciting milestone and we continue to see new opportunities, filling ‘white space’ in our physical estate through a variety of store formats. At the same time, we’re improving customers’ digital experience, including through click & collect, which has continued to gain momentum. We remain very mindful of the wider backdrop and the impact of increased uncertainty on customer sentiment.”
Top: Sales at Dunelm are up, with homewares a strong category.
