Progressive Greetings Live 2020 will be going ahead this Autumn, having been postponed to Wednesday 2 September and Thursday 3 September. The dedicated greeting card show will take place in its ‘home’ of the Business Design Centre in London’s Islington. (The original dates of the show were 2-3 June 2020).
“While the absolute top priorities right now have to be on keeping everyone safe and being there for each other, meaning that the June timing of PG Live untenable, what has come across loud and clear from those in the greeting card community is that they wanted us to find a later date for the show, rather than cancel it for this year,” explained Warren Lomax, co-show director of PG Live. “Amid all the bad news, being able to confirm the new dates 2-3 September means that we all now have something to look forward to.”
The greeting card community has responded very positively to the news that PG Live 2020 will now be happening three months later than originally planned.
“We are so happy that we have a new date planned in for PG Live – it’s like a ‘ray of sunshine’ giving us all something to look forward to in these uncertain times,” commented Karen Wilson and Claire Williams, co-owners of Paper Salad.
Sharing her thoughts, Kate Leach, Woodmansterne’s head of marketing said: “Much better to have a postponement than a cancellation, giving something for the industry to work towards in the future that will hopefully be a joyful coming together once all this is all over!”
Added Steve Baker, sales and marketing director at Pigment: “By September people will be desperate for a fresh start. It’s so good to know that ‘The Show Must Go On’!”
Also giving the date move his endorsement was Miles Robinson, co-owner of Home Counties gift and card multiple House of Cards: “This is absolutely the right decision – we don’t want to miss that show! We’re all going to have a big ‘reset’, and knowing that PG Live is happening in early September is something to really look forward to.”
As Matt Genower, managing director of Five Dollar Shake and Counting Stars highlighted, with the current ‘lockdown’, Christmas buying will be much later, making the early September dateline for PG Live this year all the more appropriate. “Wouldn’t it be brilliant if, come September, life was just a little bit back to normal, with footfall on the high street again and tills ringing. Boy are we all going to wish for a happy Christmas!”
The PG Live website is being updated over the next few days and all exhibitors and registered visitors are being contacted.
Anyone with any queries should contact Warren Lomax, co-show director on warrenl@max-publishing.co.uk or 07977 572086.
The 2021 PG Live show will revert to its usual early June timeline.
Top: Everybody will hopefully be able to get together at PG Live 2020, in September instead of June this year.
