This ad will be closed automatically in X seconds.

Brand & Lifestyle Licensing Awards 2024: The Finalists

The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed. 

The B&LLAs attracted the largest ever number of entries this year, from companies large and small; and, not only was the volume of entries staggering, but the quality was also of the highest level.

All of the main product categories were judged by a panel comprising retail buyers from right across the spectrum including Ann Summers, Asda,, DFS, FatFace, HMV, The Hut Group, John Lewis & Partners, Moonpig, My First Years, Next, Sainsbury’s, Scribbler, Selfridges, Tesco, Vanilla Underground and ZSL among others.

Products of Change, the global education hub aimed at driving sustainable change across consumer products markets and beyond, has also lent its expertise, while a dedicated retail validation panel – chaired by Richard Pink, md at Pink Key Licensing, and including leading brand owners, licensors and agents – decided on the shortlist for the Retail categories.

The winners will be revealed at a glittering afternoon ceremony at the Royal Lancaster London on Thursday 25 April. The event will culminate with the crowning of the Brand Licensing Ambassador of the Year.

“As we approach the ninth Brand & Lifestyle Licensing Awards, it is gratifying to see the sector continue to grow, with this year’s finalists underlining the breadth of innovation, talent and product excellence for which it has become known,” commented Ian Hyder, ceo at Max Publishing, which owns and organises the B&LLAs. “The quality and standard of the entries this year – including some amazing collaborations and products from companies and brands new to the B&LLAs – has been exceptionally high, and making the shortlist is a real achievement in itself. We cannot wait to celebrate with all the finalists and the brand licensing community next month.”

Tables and tickets for the B&LLAs 2024 can be purchased by contacting Clare at Createvents on or 0118 334 0085. You can reserve and pay online at the Max Publishing Digital Box Office.

The B&LLAs 2024 finalists are:


Best Brand Licensed Gifting Product or Range

Emma Bridgewater Collection from Carousel Calendars

Gilbert Gift Toiletries Collection for Boots from SLG

Keith Haring Collection from Caran D’Ache

Kraft Heinz Greeting Cards from Tache Crafts

Morris & Co Pet Beds from Rosewood Pets

NASA Gift Collection from Fizz Creations

Prima Crafting Range from The Works

Radley Beauty & Lifestyle Collection for Boots from SLG

Van Gogh Museum 50th Anniversary Range from Blueprint Collections

Van Gogh Museum Collection from Moleskine

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range

Kate Heiss SS23 Collection from Half Moon Bay

Kellogg’s Vintage Aprons from Dexam

Laura Ashley Cookware from Pendeford Housewares

Lenor Laundry Aids Collection from StarBrands

Mary Berry At Home Cook & Bakeware from Captivate Brands

MissPrint Homewares from Pure Table Top

Morris & Co Tableware from Spode

National Trust Acorn & Oak Leaves Collection from Sophie Allport

Sanderson Very Rose and Peony Collection from Elite

Sara Miller London Artisanne Noir Tableware from Portmeirion

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

Haribo Capsule Collection from VANS

I Like Birds Glasses Cases and Cloths from Opticaid

Kikkoman Mini Bucket Bag from Anya Hindmarch

Mr Potato Head Collection from Anya Hindmarch

The National Gallery Reusable Bags & Accessories from Eco Chic

Pusheen Footwear from Koi Footwear

Sara Miller London Haveli Garden Collection from Portico Designs

Smiley Footwear from Dr. Martens

Squishmallows Slipper Range from Poetic Brands

V&A AW23 Collection from Olympia Le-Tan

Van Gogh Museum Bags & Accessories from Eastpak

Best Brand Licensed Food or Beverage Product or Range

Baileys Ice Cream from Carte D’or

English Heritage Beer Collection from Purity Brewing

Historic Royal Palaces Coronation Gin from Gin in a Tin

HP Sauce Caramelised Onion Gravy Can from Potts Partnership

Jelly Belly Drinks from Whatever Brands

Laura Ashley Christmas Range for Next from Kimm & Miller

Marmite x Nairns Cheese Oatcakes from Unilever

Myprotein Frozen Foods Range from Iceland Foods

Nadiya x Schwartz Recipe Kits & Seasonings from McCormack & Company

Natural History Museum Botanical Collection Chocolates from Creme d’Or

Swizzels Drumstick Squashies Ambient Range from Rose Marketing

Best Brand Licensed Health & Beauty Product or Range

Chupa Chups Health & Beauty Range from Corsair Toiletries

Chupa Chups Read My Lips Strawberries & Cream Lip Gloss from Amber House

Haribo Beauty Range for Primark from Fizz Creations

Hawaiian Tropic Tropi-cool Cooling Mists Collection from Designer Parfums

Jolly Rancher Read My Lips Lip & Hand Care Range from Amber House

Nerf Range for Boots from H&A

Playboy Body Mist Collection from SA Designer Parfums

Sara Miller London Haveli Garden Bath & Body Collection from Heathcote & Ivory

Style Sisters Home Fragrance Range for Aldi from Sebnini Trading

Van Gogh Museum Sweet Almond Blossom Fragrance from Floral Street Fragrances

Best Brand Licensed Adult Apparel Product or Range

Ashmolean Museum x Topman Collection from Park Agencies

Coca-Cola Motosports Collection for Primark from Brand Alliance

Dewalt Women’s Workwear from Work in Progress

Ford Mustang Womenswear Collection from Zara

Laura Ashley Collection for John Lewis from Batsheva

Laura Ashley Menswear Collaboration from Rag and Bone

MTV Collection from Umbro Apparel

Playboy Collection from Miss Pap

Unilever Nutrition Brands Christmas Jumpers from Not Just Clothing

V&A SS23 Collection from Love & Roses

Best Brand Licensed Children’s Product or Range

Chapter B by Billie Faiers Kids Club AW23 Collection for Tesco from Hunter Price International

Cosatto Preschool Toys from Sambro

Laura Ashley SS23 Collection for Mamas & Papas

Marine Conservation Society Collection from FatFace

Monopoly Pyjamas for George Asda from Cooneen by Design

National Trust Kids Wildlife Range from CJ Wildlife

Paloma Faith Rhapsody Pram/Travel System, Car Seat & Accessories from Cosatto

RAF Red Arrows Children’s Apparel Collection from JoJo Maman Bébé

Smiley World Kids Collection for Asda from Fashion UK

Squishmallows Apparel Collection from H&M

Best Brand Licensed Electrical, Gardening or DIY Product or Range

Goodyear Gardening Tools from Miralbueno

Goodyear Snow Socks from Avron

Laura Ashley China Rose Appliances from MY VQ

Royal Horticultural Society (RHS) Crops in Pots Range from Woodlodge Products

Royal Horticultural Society (RHS) Garden Brushes Range from Burgon & Ball

Royal Horticultural Society (RHS) Trowels from Burgon & Ball

Swishmallows Tech Accessories from Lazerbuilt

V&A Collection The Art Store from Samsung Electronics

Best Brand Licensed Home Decor Product or Range

Clarissa Hulse Wiltshire Meadow Wallpaper & Murals from Graham & Brown

House Beautiful Finsbury Kitchen from Homebase

Maison Myrtle & Mary Accent Furniture & Cushions from Febland Group

Morris & Co. Rugs from Ruggable

Natural History Museum Collection from Dunelm

Orla Kiely Furniture from The Branded Furniture Company

Style Sisters Collection from Turner Bianca

Temperley London Collection from Romo

V&A Decorative Papers Collection from 1838 Wallcoverings

William Morris At Home S/S 2023 Collection for M&S from

Ashley Wilde Group

Inspired Innovation Brand Licensed Product or Range Award

Goodyear Equipment Handling Range from Intradin

House Beautiful Fitted Bedroom Furniture Collection from Homebase

Mars & Friends Cupcakes from Lees of Scotland

Mumsnet The Whisperer Vibrator from Smile Makers

National Trust Flower Seed Collection 2023 from Blue Diamond

Oracle Red Bull Racing Gaming Chairs from SecretLab

Peugeot Luggage Collection from Delsey

Pot Noodle Gift Range from Kimm & Miller

TGI Fridays Cooking Fever Restaurant Simulation Mobile Phone Game from Nordcurrent

Twisted Frozen Food Range from Iceland Foods

Van Gogh Museum x Apple Arcade Puzzle Game from BorderLeap

The Sustainability Brand Licensed Product or Range Award

Ashmolean Museum The Curious Collection from Atlantic Mats

Ashmolean Museum The Treasured Collection Paints from Graphenstone Paints

Ed Stafford Hybrid Duffle Pack from Groundtruth

HM Treasury 75th Birthday of His Majesty King Charles III Silver Coin from The Royal Mint

Laura Ashley AW23 Wallpaper Collection from Graham & Brown

National Forest – Growing Together Children’s Clothing from FatFace

Natural History Museum Collection from Dunelm

Royal Horticultural Society (RHS) Heritage Home Fragrancing Range from Freckleface Home Fragrance

Royal Society for the Protection of Birds (RSPB) Range from Carousel Calendars

Van Gogh Museum Sneaker Collection from Cariuma


Best Fashion Brand Licensed Retailer Execution

Anya Hindmarch





Pull & Bear


Urban Outfitters


Best Supermarket Brand Licensed Retailer Execution







Best Department Store or Mixed Retailer Brand Licensed Retailer Execution


Blue Diamond



John Lewis



The Works

Best Specialist Brand Licensed Retailer Execution





The Hut





Best Licensed Heritage or Institution Brand
Open to: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that have executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.

Ashmolean Museum

English Heritage

Historic Royal Palaces


Morris & Co

The National Gallery

National Trust

Natural History Museum

Royal Horticultural Society (RHS)

Van Gogh Museum

Victoria and Albert Museum (V&A)

Yale University

Best Licensed Lifestyle Brand
Open to: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.


Country Living



House Beautiful







Transport for London (TfL)

Best Licensed Design-led Lifestyle Brand
Open to: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.

Cath Kidston



Laura Ashley

Me to You





Best Licensed Food or Beverage Brand
Open to: All licensed food, confectionery, beverage, restaurant or eating places brands that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.


Chupa Chups




Jelly Belly



Swizzels Matlow

TGI Fridays

Best Licensed Fashion or Talent Brand
Open to: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.

Billie Faiers

Emma Bridgewater

Lucia Heffernan

Mary Berry

Meg Hawkins

Nadiya Hussain

Sara Miller London

Style Sisters

Temperley London

The B&LLAs 2024 Rising Star Award

Oliver Gilding, exclusive brands manager, Iceland Foods

Jack Hendy, licensing development executive, Royal Horticultural Society

Carrie Hickman, publishing & licensing manager, The Ashmolean Museum.

Natasha Holford-Edwards, manager brand management, The Beanstalk Group

Mary Lewis, retail manager, The Point.1888

Elspeth Monro-Smith, senior licensing partnerships manager, Hearst UK

Lucy Orton, brand licensing account manager, V&A

Headline sponsor of the Brand & Lifestyle Licensing Awards 2024 is Brand Licensing Europe, while the awards is also supported by Licensing International.

Category and associate sponsors include: Beanstalk,, CAA Brand Management, emoji, Golden Goose, Hearst UK, Lisle Licensing, Metrostar, National Gallery, Natural History Museum, Perfetti Van Melle, Pink Key Licensing, Poetic Brands, Products of Change, RHS, Sanderson Design Group, Sara Miller London, Seminal, Smiley, Spring Fair 2025 and Start Licensing.

The Gift Awards
Mike will be strutting his stuff with RockStock, alongside PR Home’s Andrew Poulston, and The Alarm’s Eddie Macdonald...
Louise Welsby
Founder Louise Welsby - chair of The Giftware Association - and her team will be raising money for The Brain Tumour Charity in honour of Louise’s mum...
“This is a great way to shout about your shop, meet other shopkeepers, and sell and reach a new audience of shoppers who love independent stores.”...
The July show will be presenting over 350 makers and manufacturers, with more than 25 countries represented from key sourcing regions...
Glencroft’s Clapdale Wool and Little Beau Sheep partner for a limited edition range that includes a felted soap collection...
The British Retail Consortium (BRC) reported that retail sales increased at an annual rate of 3.5% last month...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.