The British Independent Retailers Association (Bira) has launched a ‘Show Some Love’ campaign to tie in with Valentine’s Day on 14 February. The promotion encourages both in-store and online shopping, emphasising the importance of supporting local businesses.
Open to all retailers, the Association is offering a comprehensive bundle of resources and information to both members and non-members, with the toolkit including social media posts, posters, and a complimentary guide on effective customer marketing.
“Valentine’s Day marks a pivotal moment in the new year’s calendar for retailers, and this campaign aims to empower them to market themselves more effectively than ever,” states Bira’s ceo Andrew Goodacre.
The campaign will be further supported by Bira with the tag #BiraShowSomeLove which will help further boost social media reach and coverage in each retailer’s area.
For more information about the campaign, and to download the free toolkit, visit www.bira.co.uk
Top: Bira has launched a ‘Show Some Love’ Valentine’s Day campaign.
