Autumn Fair (1-4 September, NEC), has confirmed a new campaign theme – ‘from the show floor to shop window’ – which promises a celebration of newness and original products that will bring retail stores to life.
Following a dialogue with key partners, buyers and brands, the show will be puttinga renewed focus on independent retailers, with the buying experience at the forefront.
Recognising the importance of swift transitions from the show floor to shop window, the show will be curating a selection of over 500 suppliers primed to deliver on smaller minimums, in order to establish the event as the go-to for independents seeking efficient sourcing.
The show will host the retail market’s bellwether brands in every major sector across home, gift and fashion, with over 30% of brands exclusive to the show. The September show will also pay homage to British suppliers able to fulfil quick turnarounds, with new products on small order quantities to cater to the evolving needs of independents.
Entry-level exhibitor packages and pavilions have also been introduced to satisfy the need for newness and to give new businesses with fresh ideas the opportunity to meet their first customers.
“The buying trend is now little and often, and with limited storage capacity and lower cash flow, this buying strategy is necessary to prepare for the increase in end of year sales,” says Jackson Szabo, portfolio director, Autumn Fair.
“We will be putting buying at the forefront of everything we do to include revamping the way buyers shop the show with improvements to the onsite experience, website, registration and more to help them best prepare and get the most out of the show. We will also be creating more trails and buyer experiences to enable them to find the right brands. Indies need to make every second away from the store count,” adds Jason.
Visit www.autumnfair.com
Top: Autumn Fair has launched a new campaign.
