This ad will be closed automatically in X seconds.

A Cracking Easter

In a glorious week for weather, a second Easter in lockdown didn’t deter gift shops from putting their all into their shop windows, with retailers reporting that gifts, decorations and cards have all been ringing up sales.

 “Some of the top treats hopping out from Jo Amor have been Liberty print Jellycat bunnies for the non-chocoholics, along with creative mini egg cookie kits for a great family bake off, and a pocket size Devon walks book featuring great routes for outdoor adventures over Easter,” highlights Jo Webber, owner of Jo Amor in Tiverton.

Above: Jo Amor’s Easter themed window.
Above: Jo Amor’s Easter themed window.

At Cornucopia in Worcester, director Hannah Bishop highlighted that in previous years, people have tended to shop quite late for Easter. “However, Easter gifts and decorationshave really taken off for us this past week and it’s all looking promising for when we reopen on April 12th!”

Above: A Spring/Easter interior display at Cornucopia in Worcester.
Above: A Spring/Easter interior display at Cornucopia in Worcester.

“Sales of Easter decorations grow every year, and last year we literally sold out through our online channels – the beginning of the first lockdown  – so I boldly ordered more for Easter 2021,” explains Aga Gabrysiak, owner of Highworth Emporium in Highworth.

Above: Ready for Easter, Aga Gabrysiak and assistant manager Paula Zielinska at Highworth Emporium.
Above: Ready for Easter, Aga Gabrysiak and assistant manager Paula Zielinska at Highworth Emporium.

“Our biggest Easter supplier is Gisela Graham where we place Easter orders in July, but in 2020, who could have predicted that we would still be in another lockdown this Easter?! However, sales have been really good and, once again, we will have hardly any Easter decorations and gifts left. The weakest Easter seller were our Easter chocolates, which fortunately, we ordered cautiously. However, overall, we’ve been very happy with Easter season.”

Easter gifting has also been in the air at Loveone in Ipswich, where owner Cathy Frostadded: “We’re adapting to being online-only at the moment, with social media helping us get the Easter/Spring products and message out to our customers. The pop out bird and animal cards from Art Angels have been particularly popular.”

Above: Big sellers for Loveone in Ipswich have been pop put bird and animal cards from Art Angels.
Above: Big sellers for Loveone in Ipswich have been pop put bird and animal cards from Art Angels.

In Glasgow, Denise Laird, owner of Spirito, commented that Easter has fallen very early this year.  “It has crept up on us, and we were quite cautious when ordering Easter themed stock, given the uncertainty around lockdown durations.”

Above: Showcasing Easter gifts at cards in the front widow of Spirito in Glasgow.
Above: Showcasing Easter gifts at cards in the front widow of Spirito in Glasgow.

Continued Denise: “Although there has been a steady flow of Easter decorations and cards being ordered through our website, this has not been on the scale that we would normally expect.”

 

Top: An eye-catching Easter window at Highworth Emporium in Highworth.

MORE NEWS
Open (1)
 
There was huge swell of local support for gift retailers as they re-opened their shops on Monday...
Theo
 
On the day his stores re-opened, retail tycoon Theo Paphitis shared his views with Sky News’ Dermot Murnaghan...
CathyFrost_Loveone
 
The finalists in The Small Awards, organised by Best Small Business Britain, have been revealed...
Timeforchange500x500
 
Leading brands, companies and individuals join POC as part of their sustainable journey...
PGH (1)
 
The March/April issue of Progressive Gifts & Home is available to read now, bursting with insightful news, views galore, up-to-the-minute features and the newest product launches....
Open
 
As non-essential retailers get ready to re-open on Monday, a trio of gift shops reveal what they’ve been doing to ensure that they open their stores with a bang...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.