The stationery sector has experienced a renaissance, highlights a recent survey by London-based stationery brand Papier, driven by cultural shifts, to include a growing preference for digital detoxes and the rise of hybrid working. The survey findings also revealed that 65% of the company’s customers prefer to buy their stationery in stores, which helped drive the brand’s decision to seek out relevant and aligned wholesale partnerships.
As a result, the direct-to-consumer company has entered the wholesales marketplace, embarking on an exclusive partnership with department store Selfridges. Launched this month, the store is showcasing a curated selection of Papier’s best-selling products including gift-led journals, stationery, and planners. (Previously, products were only available to buy on Papier’s website).
Alongside Selfridges, Papier will also be launching into UK independent retailers via online wholesale marketplace Faire this month. Visit www.faire.com
“Our collaboration with Selfridges signifies an alignment of brand values and aesthetics, marking a significant step forward in our journey to redefine the stationery category for the modern consumer,” states Papier founder Taymoor Atighetchi, who launched the business in 2015.
“Selfridges is a creative and exciting brand that aligns incredibly well, so they were the obvious choice for our first large scale UK retail launch. We work more like a fashion brand than a traditional stationery company and lean into seasonal collections driven by trends, limited editions and creative partnerships,” he continued. “Our products have captured a cult following and we often have a waiting list for new collections. We’ve evolved beyond the conventional boundaries of stationery, embracing seasonal collections, limited editions, and retail partnerships that have cultivated a devoted following awaiting each new release.”
The brand uses sustainably sourced paper and recyclable packaging, with the majority of stationery products made-to-order, resulting in reduced waste and carbon emissions.
Papier currently distributes in over 600 retail locations since launching wholesale in the US 11 months ago and will be scaling up its offer in the UK. Globally, Papier is set to occupy over 10,000 retail locations worldwide within the next six years.
Visit www.papier.com
Top: Papier has launched a selection of its best-selling stationery lines in Selfridges.
