Triple Gift Of The Year 2022 winner Willsow, publishers of plantable children’s books, has come up with a thoughtful Plant, Grow, Remember customer gift. For every order placed on its website until 11 November, (Armistice Day), a poppy seed card will be sent with the goods so that customers can grow their own poppies for remembrance next year.
“The campaign is a sustainable, thoughtful way to remember the fallen this year,” explains Willsow’s founder Tom Willday. “The cards are embedded with lots of poppy seeds so they can be planted to grow real flowers.”
Having won three prestigious trophies at the Gift Of The Year Awards earlier this year – Children’s Educational, Ethical & Sustainable, and Judges’ Choice– Tom and his business partner James have subsequently expanded their offer into greeting cards using three types of eco-friendly board, made from 50% grass clippings, elephant poo and recycled paper, and seed paper.
All books are printed on post-consumer waste, recycled paper, without the use of bleach or chemicals, and all off-cuts are recycled with the seed paper donated to local charities for children to plant. The inner page off-cuts are recycled to become a part of another story.
Vegetable-based inks are used, and the printing machines in their family printing press, that has been in operation for 78 years, are powered by 100% renewable energy.
Top: A poppy seed card is free with every order placed with Willsow until 11 November.
